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Brett Kavanaugh Did the Unthinkable

How ‘Kavanaugh’ unseated ‘Trump’ — and other Trends in News Data

Michael Tauberg
5 min readSep 27, 2018

Since his inauguration almost two years ago, ‘Donald Trump’ has dominated the news. Whether through skill or force of personality, it seemed as though Trump had at least some control over the media narrative. However for the first time since his election, Trump is no longer the center of the national media conversation. Over the past week, the big news has come from Capitol Hill instead of the White House.

‘Kavanaugh’ has unseated ‘Trump’

I’ve been scraping headlines from every major news site in America over the last few months. I feel that by taking this data-centric approach, I can get a more objective sense of how each media outlet approaches the news. Over the past week I noticed something interesting. The word “Trump” is no longer the top term in news. That dubious honor now belongs to Brett Kavanaugh. See for yourself.

Top words in News Headlines from Sept 19–27, 2018

On the big three national news sites, ‘Kavanaugh’ is by far the most popular word. On CNN and MSNBC, the other top terms besides ‘trump’ are ‘ford’, ‘accuser’, and ‘brett’ — all words…

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Michael Tauberg
Michael Tauberg

Written by Michael Tauberg

Engineer in San Francisco. Interested in words, networks, and human abstractions. Opinions expressed are solely my own.

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